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This web site annualreport2011.postnl.com has the following in the homepage, "Introduction and financial and corporate responsibility highlights." We noticed that the webpage also stated " Report of the Board of Management." It also said " Report of the Board of Management. Company profile, company strategy and organisation. Demerger, pensions, equity and funding position. PostNLs performance and outlook 2012. Corporate responsibility, strategy and performance summary. Board of Management compliance statement. Consolidated statement of financial position. Consolidated statement of cash flows." The header had PostNL as the highest ranking optimized keyword. It is followed by annual report 2011 which isn't as ranked as highly as PostNL.